Indian startup Sports Flashes becomes world’s biggest sports radio

Sports Flashes is new innovative sports entertainment platform providing news and views from the world of sports in an interesting and innovative manner.

Sports Flash an Indian startup has started is claimed to be the largest sports radio channel, offering app-based, 24-hour, multi-sports services have acquired the rights to air ICC World Cup & is in talks to raise series A funding

In an interview to ET, the MD of company Mr Raman Raheja, said that Sports Flashes recorded a listenership of 3.6 million and a reach of 45 million audiences in December.

And company is currently in “deep discussions” to raise around $7 million (Rs 50 crore) in a Series A round.

Sports Flashes India

Sports Flashes’ Internet radio service, which was launched in January 2018, broadcast sports content such as live chat commentaries, talk shows, special sports programmes, expert’s comments, sports news and updates, audio documentaries, university sports and sportainment content.

Not only ICC WC 2019 but it has also acquired the rights for 2018/19 Premier League season, global audio broadcaster rights of India cricket including the footage rights of all the past World Cup cricket matches.

Company is also planning to foray into the content creation and is on discussion with few of leading OTT platforms in India.

The company will be broadcasting audio feed of the World Cup in 11 languages, including English, Hindi, regional Indian languages and Mandarin. The company is expecting to reach 1 billion consumers with the ICC World Cup and will be spending $7-8 million on content and packaging. It expects to earn over $10 million from the event, Raheja said.

Working on line of Think Global Work local, Sports Flashes has plans to launch services in various global markets and partner with local players there.

It also plans to leverage its existing associations with BBC and TalkSports for the UK and three local radio stations in Australia. Currently, it is in discussion with radio players in South Africa, Sri lanka, Pakistan, Bangladesh and the Caribbean region.

About Sports Flashes:

A journey that started in August 2016, company has been able to make India’s fastest growing Multi Sports, Multi-languages content platform (digital). Available in 7 languages, they provide content including – Scores, Live Streaming, News, Videos, Updates and more from the world of Sports. Sports Flashes is perhaps the only independent media venture in India (Times Group invested company) which provides multi-sports, multi-lingual content on a single platform. Recently we launched the 1st& only 24×7 Sports Radio Channel (Digital) of India.

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