Online pharmacy platform Netmeds.com has launched a new campaign with brand ambassador and cricketing icon MS Dhoni.
Looking at the current performance and winning innings former Indian captain has played in recently concluded India series; the timing could not have been better.
Dhoni has been known for he reliability and rising to occasion when needed most. He is also considered to be a family man who is dedicated for well-being of his family and promoted healthy life style.
The new TVC also aims to highlight the person he is: “inner Mahi” who can rise to the occasion, shoulder responsibilities and look out for the members of the family.
Netmeds.com. also wants to position itself as a reliable brand which stands with every Indian in need of time. Just as Dhoni is Mr Dependable for Team India.
Titled ‘Har Ghar Mein Mahi”, the ad shows that each of us can take the lead in looking out for our family members.
The campaign positions Netmeds.com as both the enabler of caregiving, and the definitive, go-to-destination for home delivery of medicines for chronic illnesses.
Pradeep Dadha, Founder & CEO, Netmeds.com said, “Netmeds.com is fully geared to handle the specific needs of patients who are dealing with chronic illnesses. And equally important is the caregiver, the person in the household who is entrusted with the task of managing the medical needs of the ailing family member. This new campaign is based on the fundamental concept of distance caring, showing both the patient and the caregiver, that we deliver quality healthcare solutions across the country.”