Samsung eyes 65% premium smartphone share in India with Note 10, Note 10+

Tech giant Samsung eyes and wants to get a whopping 65% market share in the premium smartphone segment (Rs 30,000 and above) in India with the launch of its flagship Galaxy Note 10 and 10+.
Samsung Premium Smartphones in India
Samsung Premium Smartphones in India

In Premium segment Samsung competes with likes of One Plus & Apple. 65% market share does not impossible given that Samsung was comfortably sitting on 63% market share in first half of 2019.

  • Samsung had about 52% markets share in 2018 in Premium Segment
  • H1 of 2019, saw an increase of over 11% and taking brands overall market share in premium segment to over 63%
  • Premium Segment is estimated to be worth INR 15000-20000 Cr
  • Premium segment growing at an at healthy pace of about 9-10% annually
  • Samsung is beating the segment growth and is expected to grow at about 20%
  • Apart from the Note series, the company’s lineup in the premium category includes Samsung Galaxy S series and A80
  • Currently Samsung Premium Segment sales in India followed by One Plus and Apple

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